What We Do
We are a business and strategic advisory firm with deep roots in and exclusively serving the physical security and IoT industry
Our services and expertise have helped small, medium, and large companies experience massive growth and competitive advantage
The security industry’s primary mission is to provide products, services and expertise to help organizations mitigate risk and protect people, property and assets from adverse impacts. Demand for these solutions is at an all-time high and the underlying technology is changing rapidly, causing providers many new challenges:
- Protecting against surging competition from new entrants
- Differentiating in an increasingly commoditized world
- Defining and adopting new business models
- Acquiring new skills and capabilities
- Finding, training, and retaining new talent
Additionally, new entrants seek ways to bring their offerings into the market, but quickly finding that the industry’s unique nuances to be considerably challenging. The business disciplines they have used successfully elsewhere prove less effective.
Now We’re Ready to Help You. Here’s How.
Whether you are a startup just getting off the ground, an investor considering entry to the industry, a growth-stage company positioning yourself for investment or acquisition, or an established provider who needs a change of direction, we can help.
We deliver value in multiple ways – training your people in critical business fundamentals, advising your executive team through significant business endeavors, or end-to-end development and implementation of transformational strategic initiatives.
Our services will be tailored to fit your needs and deliver maximum value to your organization.
Investment
For those entering through investment, we will help you navigate the nuances of the security industry and ensure you achieve maximum return on your investments. Security is different than other industries you may be more familiar with – we will leverage our experience and connections to advise and guide your decisions.
- Market Assessment
- Investment Advisory
- M&A Identification and Evaluation
- Due Diligence
Strategy
Your strategy is the foundation for every aspect of your business. Many companies do not take the time or have the experience to do this effectively – we have developed a proven framework for security businesses that will be tailored for your organization to drive long-term competitive differentiation and business success.
- Market Definition
- Customer Segmentation
- Product and Service Planning
- Go to Market Excellence
- Business Model Transformation
Product Marketing
Your solutions are superior, better than your competitors’. But your customers don’t understand why, and are not willing to pay a premium. Maybe your products don’t add the value you hoped. To combat this you must lower your prices, preventing you from investing in the next great thing. If this sounds familiar, we can help.
- Roadmap Development
- Value Proposition
- Messaging and Positioning
- Enterprise Value Selling
Branding and Creative
We recognize the need to provide comprehensive support and services to ensure our clients’ ongoing success. To better serve our clients as a full business partner, we have formed a strategic alliance with Compass Integrated Communications to offer fully integrated content marketing and PR services to our clients worldwide.
- Brand Management
- Content Marketing
- Media and Influencer Relations
- Crisis Communications
Training | Advisory | Implementation
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